Group Stealthily Targeted Independent Women, Claimed Decisive Role in Trump’s Win
True North Research is releasing a new report documenting how a group calling itself the “Independent Women’s Voice” used its “independent” branding to target women in Wisconsin in the weeks before the 2016 election. The group claimed it played a decisive role in moving women toward Trump, citing a double-digit shift in polling. What role will it and its leader, Heather Higgins, play in targeting Wisconsin and other swing states in 2020?
Read the full report here.